We will
do better.
A message built to
outlast doubt.
You will do better in Toledo began as a symbol of bold, unbridled optimism.
Toledo’s slogan sign was presented to the city through the Toledo Commerce Club by the Toledo Railways & Light Company. The slogan itself was chosen from more than 7,000 entries submitted in a contest sponsored by the Toledo Commerce Club.
Located atop the Valentine Building at Adams and St. Clair streets, the sign alternated between three images with its 7,000 ten-watt electric lights—the slogan, a railroad locomotive, and a lake freighter.
More than a century later, the words still belong to everyone building, making, and choosing this city.
The symbol has been carefully rebuilt for modern use, faithful to the character of the original sign, durable across formats, and ready to belong to the city again.
It is released under CC0 1.0, placing the work in the public domain. Use it, adapt it, print it, remix it, and pass it on. No permission required.
03 / Brand resources
Use it.
Build on it.
A practical system for carrying Toledo’s most enduring message forward, free and open to the public.
Brand system
Download and use the logos, colors, typography, and graphic tools that make the system work.
02Contribute
Help build a living Toledo brand. Add resources, improve the system, or share what you make.
03Photography
Public-domain Toledo photography, ready to download, remix, and use.
04License
CC0 public domain. Free to use, adapt, and build on, forever.